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Female Endorsers in TV Commercial Advertisements: Men’s Perspectives on Physical Appearance and Personhood

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Female Endorsers in TV Commercial Advertisements: Men’s Perspectives on Physical Appearance and Personhood


Brenfred N. Romero



Brenfred N. Romero "Female Endorsers in TV Commercial Advertisements: Men’s Perspectives on Physical Appearance and Personhood" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2, February 2021, pp.1173-1176, URL: https://www.ijtsrd.com/papers/ijtsrd38632.pdf

At the height of female-endorsed liquor commercials in Philippine television gave birth to a local study in Northern Samar, Philippines to assess men’s perspectives on the physical appearance and personhood of female endorsers for liquor commercials advertisements in Philippine television. This descriptive-research involved 131 research participants, composed of professional and skilled workers, students, and out-of-school youths who are exposed to local TV commercial advertisements of liquors endorsed by female models. Data revealed the “fair” perception of the male-respondents on the physical appearance and personhood of the female endorsers. Although beautiful in their own individualities, but based on the perspectives of the male-respondents the female endorsers neither surpassed nor fitted-in with their perceived standards of beauty ideals.

female endorsers, TV commercial advertisements, beauty ideals, men’s perspectives, physical appearance, personhood


IJTSRD38632
Volume-5 | Issue-2, February 2021
1173-1176
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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